Base Pay introduces USDC stablecoin payments to mainstream commerce—making everyday goods and services purchases as seamless as paying with a credit card. Stablecoins are the ideal cryptocurrency for payments because, unlike Bitcoin or Ethereum, they are pegged to a stable asset—most often the US dollar. This means that when I pay for my oat milk flat white with USDC, it costs me the very same today as it will tomorrow.

Stablecoin adoption is a flywheel with two sides, both of which must be addressed. In order for consumer demand for stablecoins to increase, products that enable stablecoin saving and spending must exist. More products enable more payments, and so the flywheel spins.

For an express checkout to succeed, speed is non-negotiable. Our competitors weren’t just other crypto products—they were every payment method consumers already trust. To even compete, Base Pay has to be as fast, simple, reliable as trusted payments products in the market.

This was truly a 0-1 product launch for us. I worked end-to-end on the product name, branding, marketing, and product positioning in the express checkout space alongside our internal marketing team. Separately I collaborated with Shopify’s product design team to develop a laser-fast checkout experience.

Base Pay is currently live on a select group of merchants on Shopify stores worldwide. Additionally, any developer can implement it on their digital storefront using Base’s SDK.